Corporate | Growth | Hacking
WHO IS IT FOR
Certified Digital Marketer (C|DM) Training and Certification Program is aimed at those interested in leading Digital Marketing Strategies at a Corporate level. No prior knowledge of digital marketing is assumed and no technical skills beyond basic internet and computer knowledge are required.
Certification: Certified Digital Marketer (C|DM)
Course duration: 45 Hours
Exam Duration: 3 Hours
Number of Exam Questions: 100
Exam Passing Score: 70%
The Digital Marketing course by IIB is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of a Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in planning, executing and measuring digital strategies to achieve accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking.
A Growth Hacking mindset teaches you how to apply technologies and use digital platforms such as websites, web analytics, search engines, e-mail, apps (classic and mobile) and social networks by using compelling designs, engaging content, and popular media. The course offers an in-depth overview of all the best digital marketing practices to create operational excellence of digital marketing tools and applications.
The C|DM course introduces students to modern and contemporary marketing principles. The course begins with a comparison of Traditional and Digital Marketing as well as the difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the concepts of growth hacking.
Areas such as Search Engine Marketing, Social Media Marketing, Content Marketing, Campaign Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing, Video Marketing, are covered extensively from their strategic and project management point of view.
Definitions - 2%
Statistics - 3%
Tools - 5%
News/Trends - 8%
Case Studies - 10%
Methodologies - 15%
Best Practices - 25%
Lab Manuals - 32%
OBTAIN REAL SKILLS
Each module includes Lab Manuals on Digital Mar related technologies and digital tools that allow students to:
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The Board is responsible for the development and the maintenance of IIB-Council certification matters. It also manages the ethical standards of the certification holders and the quality of the certification.
The Board members are carefully selected from the industry and are committed to creating a positive impact to the Business Technology profession.