The Certified Digital Marketer
HACKING DIGITAL MARKETING PERFORMANCE
Converting Marketing Spending into Growth Investment
OUR SUCCESS STORIES
A Trusted Brand, Globally.
We believe in what we do. So does the world.
What they've said about us
We are proud to have certified professionals around the world. Here is what they have to say.
“The training gave me insights on how to handle data. It also provided me with techniques on how to discover and analyze data. Since my project is based on data analysis, I would strongly recommend that others should take this training as well. As a participant, I gained a lot of useful knowledge from the experienced trainer”Mena Govindasamy
“The course provided] new technical knowledge in relation to the online presence and also utilizing different marketing strategies for specific target markets. The instructor was very experienced and sufficiently equipped with the necessary details.”Jerry Chong
“I’m very impressed with the instructor. He focused on the fundamental basics of digital marketing where most people are lacking. He engaged well with the audience. The C|DM course was interactive and[the instructor had many vast experiences in the industry”Zul HazmiMarketing Manager
“The C|DM course was very interactive and good. The instructor was very knowledgeable and taught us some useful digital marketing tips especially Facebook ads.”Vikram ShanmugamIT Project Manager
“The instructor was passionate and very patient in teaching. Love it!”Lai Yun SanSenior Business Development
“The workshop was eye-opening. Thank you very much”Zolidah KasiranLecturer
Download CDM Exam Practice Book
C|DM Exam Eligibility
The Exam Eligibility Application form allows highly experienced digital marketing professionals in the C|DM domains to sit for the C|DM exams without having to attend the C|DM training.
Who is it for?
C|DM program is aimed at those interested in leading Digital Marketing Strategies at a Corporate level!
C|DM prepares you to:
- enter the Digital Marketing Team (Specialists in Analytics, Design, Content, Search Engine, Social Media, etc.)
- evolve through the executive ranks of the Digital Marketing team to a C-Suite such as Chief Marketing & Digital Media Officer.
To attend the course no prior knowledge of digital marketing is assumed and no technical skills beyond the basic internet and computer knowledge.
Aspiring practitioners with no prior experience
Professionals with international exposure
Young professionals with less than 3 years experience
Young entrepreneurs in search of unicorns
C|DM Training Overview
The Digital Marketing course by IIB is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in planning, executing and measuring digital strategies to achieve an accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking. Then students will be introduced to modern and contemporary marketing principles.
The course begins with a comparison of Traditional and Digital Marketing as well as the difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the concepts of growth hacking. Areas such as Search Engine Marketing, Social Media Marketing, Content Marketing, Campaign Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing, Video Marketing, are covered extensively from their strategic and project management point of view.
Processing of raw and unstructured data and collection of information and provision of insights.
Successful Implementation of methodologies, best practices and procedures.
Project Management of Digital Marketing Performance and decision making.
What you will Learn
C|DM Course Outline.
In this first section of the chapter, we will learn how to get more organic traffic from search engines to your website by understanding the underlying concepts of SEO. We will also learn how to conduct keyword research with free and paid tools that will move them strides ahead of your competition. Moreover, we will understand how to do on-site optimization on the backend that will make your content rank higher on search engines. Finally, we will also know how link-building works and why Google considers it an essential factor into ranking websites!
Part 2: Search Engine Advertising (SEA)
Now that we optimized our content to attract more customers through organic search results, we need to spend money and time getting high-quality leads through the advent of paid search advertising. Here, we will get familiar with the Google Adwords user interface and we will learn how to create successful campaigns (mainly, text search ads) that would increase both their traffic and conversion rates. We will also know how reporting works on Adwords to continually optimize your campaigns. Finally, we will learn how A/B testing within the context of Google AdWords.
Email is not dead! In fact, it is still one of the highest converting marketing channels! In this chapter, we will learn how to choose email marketing software and learn how to create and grow your email list. We also learn how to segment that list and how to customize your message for each of these segments. Finally, we will learn how to use MailChimp to create stunningly beautiful responsive emails with ease to perfect their message to leads!
In the first section of the final chapter, we will get the chance to reach their customers on the go by optimizing your website and emails for mobile users. We will also learn how to create SMS campaigns using standard tools. Next, we will get to know more about proximity marketing and how it works using beacon technology. Finally, they will learn how (and whether) to use mobile apps to engage more of your customers.
In this last section, students will understand what affiliate marketing is and the underlying concepts behind it. We’ll also take them step-by-step into the main elements of a successful affiliate program and how they can create one for their business to reach more of their audience. Finally, they’ll learn how to manage affiliates in a program, dealing with recruitment and policing through ensuring effective communication and engagement.
C|DM Program Pricing
C|DM 5-days Training and Certification Program can be attended online via the following options
Or join a live class in your region
Attend C|DM Training in a live physical class as delivered by an authorized training partner in your region.