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The Board is
responsible for the development and the maintenance of IIB-Council certification matters. It
also manages the ethical standards of the certification holders and the quality of the
The Board members are carefully selected from the industry and are committed to creating a positive impact to the Business Technology profession.
The C|DM course introduces students to modern and contemporary marketing
principles. The course begins with a comparison of Traditional and Digital Marketing as well as the
difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital
marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the
concepts of growth hacking.
Areas such as Search Engine Marketing, Social Media Marketing, Content Marketing, Campaign Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing, Video Marketing, are covered extensively from their strategic and project management point of view.