Question 1.

Outbound marketing includes the use of

a. Blogs
b. Infographics
c. Podcasts
d. Radio

Question 2.

Which of the following is a part of outbound marketing ?

a. It is the old way of marketing
b. Customer is educated about the services
c. Two-way communication
d. Use of social media

Question 3.

What does website development include?

a. Discovery
b. Design
c. Deployment
d. All of the above

Question 4.

Which of the following is NOT a key element of the website?

a. Credibility
b. Navigation
c. Payment gateway
d. Content

Question 5.

Which of the following is a factor affecting online conversion rate?

a. Unqualified leads
b. Page loading speed
c. Content keywords
d. All of the above

Question 6.

Which of the following is NOT a Personal Experience factor affecting online conversion rate?

a. Value
b. Structure
c. Planning
d. Visitor intent

Question 7.

Web Analytics is also known as:

a. Web metrics
b. E-metrics
c. E-analytics
d. All of the above

Question 8.

The primary objective of web analytics is to measure:

a. Personal blog activity
b. Total count of Facebook messages
c. Website traffic and user behavior
d. Social media post frequency

Question 9.

What is personal branding a part of?

a. SEO techniques
b. Marketing and advertising campaigns
c. SEM techniques
d. Google analytics

Question 10.

Which one of the following is an advantage related to personal branding?

a. Higher website ranking
b. Increased website traffic
c. Authorship Potential
d. Website optimization

Question 11.

How does online advertising play an essential role in generating profit for a business?

a. It increases brand awareness and recognition
b. It decreases CAC and CTR
c. It ensures conversion rates
d. None of the above

Question 12.

Display ads can appear as:

a. Video
b. Audio
c. Animation
d. All of the above

Question 13.

Search engine marketing is _________ marketing, which means companies use ads to promote products and services.

a. Pull
b. Push
c. Free
d. None of the above

Question 14.

_____ ensures a higher ranking probability in the top results of search engine.

a. SEO
b. SEA
c. SMA
d. SMM

Question 15.

What is the aim of content marketing?

a. Acquisition of potential customers
b. Retention of existing customers
c. Creating brand awareness
d. All of the above

Question 16.

Content marketing can be done in the form of?

a. Texts
b. Images
c. Videos
d. All of the above

Question 17.

Email is a quicker and ____ way to reach target customers.

a. Less expensive
b. More expensive
c. Highly expensive
d. Less cheap

Question 18.

How can email marketing affect ROI?

a. Increases ROI
b. Decreases ROI
c. Slight effect in ROI
d. All the above

Question 19.

Which of the following methods is used by affiliates to promote a product?

a. Search engine optimization
b. Article marketing
c. Email marketing
d. All of the above

Question 20.

Who of the following brings customers to the website through another website?

a. Merchant
b. Affiliate
c. Returning visitor
d. Middleman

Question 21.

Advertising through social networking websites is known as:

a. Networking Marketing
b. Peer to Peer Marketing
c. Social media marketing
d. Search engine marketing

Question 22.

______ refers to listening, monitoring, and acting to engage with customers.

a. Comprehension
b. Conversation
c. Consumer
d. Content

Question 23.

Which of the following terminology is NOT used in mobile marketing?

a. Cost Per Click
b. Cost Per Mile
c. Click-Through Rate
d. Cost Per Page

Question 24.

Which of the following sentences is NOT orrect?

a. App-based marketing manages the digital marketing.
b. App-based marketing advertises on a third-party application.
c. App-based marketing studies customer behavior.
d. App-based marketing is dedicated to website hosting.

Question 25.

Which of the following comes under video advertising?

a. Call-to-action
b. Branding
c. Demonstrations
d. All of the above

Question 26.

Which of the following is NOT a type of video ad?

a. On-roll
b. Post-roll
c. Pre-roll
d. Mid-roll

Question 27.

Which is NOT a part of strategic planning?

a. It is used by organizations
b. It provides a plan to attain some objective
c. It provides a controlled implementation of a strategy
d. None of the above

Question 28.

Which of the following falls under strategic planning?

a. Identify important things
b. Define your position
c. Resource allocation
d. All of the above

Question 29.

Which is a best practice in strategic planning?

a. Plan Accuracy
b. Strategic Philosophy
c. Budget Utilization
d. All of the above

Question 30.

Which is NOT a part of SWOT analysis?

a. Opportunities
b. Strengths
c. Situations
d. Threats