Are you pursuing a degree and career in Marketing? If so, you definitely need to keep up with the latest news about the industry.
With the presence of the internet, you can find thousands of available marketing blogs about social media, content marketing, and other different marketing verticals, but not all of them can truly help you build your career. We all have limited time – don’t waste yours reading blogs that only cover the basics or that lag to keep up with industry trends.
Below you will find the 15 marketing blogs you should be following for the most impact on your career.
1. Social Media Today
Social Media Today is an online community and resource offering valuable advice for professionals on a wide range of topics related to marketing, social business, communication, customer experience, content marketing and digital strategy, or any other discipline where a thorough understanding of social media is mission-critical.
2. Marketing Land
Marketing Land provides a lot of quality content on different topics and industry news. From updates in content management systems to new features on social media platforms, their posts are informative and relevant. Marketing Land lets you interact with various industry leaders, while providing their audience with content that is engaging and educational.
3. Peg Fitzpatrick
Peg Fitzpatrick is a social marketing strategist. Her blog is full of amazing ideas for doing social media marketing on Pinterest and Instagram. The tactics are all practical and you can apply them to your strategy.
4. Rebekah Radice
Pam’s unique notion of social media is something that makes her fascinating. You can expect lots of controversial topics and real insights from Pam on her website.
5. The Marketing Nut
Pam’s unique notion of social media is something that makes her fascinating. You can expect lots of controversial topics and real insights from Pam on her website.
6. Social Media Examiner
Social Media Examiner is the world’s largest social media marketing resource. Social Media Examiner helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.
7. Social Fresh
What is great about Socialfresh’s posts is that many of them include alternative media embedded in them. Most of them are podcasts covering the topic of the blog post within, but others include videos and speeches (or presentations) at various events.This is a great blog for someone who may not have the time to sit and read multiple articles at a time. This offers you more than one way to consume the content that the blog is providing. It’s an obvious choice to include some digital media in a blog that highlights digital marketing, and a welcomed alternative way to consume the information being presented. The diverse topics that are covered focus a lot on the power of social media and how the industry is evolving.
8. Hootsuite
As many entrepreneurs have figured out the hard way, social media is not simple. Consistency is the key for your social audience, and Hootsuite provides myriad content options for micro-scale businesses looking to adopt a macro approach to posting. This portion of the company’s blog adopts a cultural approach to social education.
9. Seth Godin
If brevity is the soul of wit, then Seth Godin is the wittiest man in marketing. Featuring short, highly digestible posts, Godin frequently dives into marketing life lessons that would benefit marketers of any age or skill level.The content marketing world is saturated with articles on processes and procedures. Godin connects our professional lives to our personnel. It’s a welcome reprieve.
10. Duct Tape Marketing
As a newfound small business owner, you may be an expert on your brand, but not necessarily on how to market it. John Jantsch and Duct Tape provide content on how to garner your first consumer base and grow from there.E-books, webinars, and podcasts dot the community page, providing numerous resources for small business owners. All you have to do is register; it’s free.
11. The Wistia Blog
The Wistia Blog is home to actionable video and marketing tips and the occasional over-the-top product announcement. Wistia aims to teach, delight, and inspire their readers to do something, whether that means making your first video with an iPhone or changing your video marketing strategy.
12. The Insightly Blog
The Insightly blog is dedicated to providing relevant, fresh, and easy-to-consume content for small business owners seeking to understand the benefits of using a CRM platform, and who want to better understand specific business growth strategies such as building out a sales pipeline, leveraging social media to build brand awareness, and better connect with their customers.
13. DIY Marketers
DIY Marketers creates a variety of content focused on helping small business owners find creative and low-cost marketing ideas that they can quickly put to use in their business. If you’re not pulling in as many customers, follow this process to tweak your marketing message; or maybe you’ve got a big presentation coming up and you’re looking for a presentation tool that will knock them off their feet. DIY Marketers has you covered.
14. The Wishpond Blog
The Wishpond blog delivers comprehensive guides on digital marketing. They write on everything from social media to email, lead generation, site optimization, and marketing automation on long-form––with complete walkthroughs for businesses of all sizes.
15. Buffer Blog
A marketing blog by Buffer with a focus on helping business owners and marketers understand and leverage social media to their benefit. Filled with well-researched guides and the latest social media changes, the Buffer blog aims to keep its audience well-informed and using the best marketing strategies.