DIGITAL MARKETING ADVISORY BOARD
1.1. The objective of this document is to govern the
operation of the DIGITAL MARKETING
Board (Board) in accordance with the requirements of IIB Council Constitution and Bylaws.
2.1. The Board is responsible for the key aspects of
Certifications & Programs (herein, Certifications) and related activities, except as
provided in IIB Council Bylaws or Procedures.
2.2. The specific duties and responsibilities of the Board members
a) approve key policies governing the operation of IIB
b) assuring consistency of decision making as well as the criteria used
c) serve on appeals and complaints task groups as appointed by the Chair;
d) promote and provide guidance to promote IIB Council certifications;
e) provide guidance regarding international initiatives supporting IIB Council
f) provide guidance to support educational initiatives related to IIB Council
g) determine areas of research required to improve IIB Council
h) serve on task forces / subcommittees as appointed by the Chair;
3.1. Board membership shall reflect a balance of all
in the field of DIGITAL MARKETING. Total membership will be limited to a minimum of 5 members
maximum 15 people in order for the Board to operate effectively; however board should
endeavour to disseminate information to and receive input from stakeholders involved in the
certification of students. The requirements to serve on Board shall include:
a) minimum of five years of experience in the field of
DIGITAL MARKETING and
LEDGER TECHNOLOGIES (DLT);
b) demonstrated expertise in four domains of DIGITAL MARKETING and DISTRIBUTED
c) commitment to actively participate in the quarterly board meetings;
d) IIB Council membership
3.2.Board shall have a voting membership not less than
25% of number of Board
Board vacancies created by members leaving before the expiration of their term may be filled
by appointment for the remainder of the term by the Chair. Each member nomination shall be
submitted to IIB Council for approval.
3.3. The Board membership shall include representatives from various
organizations/industries, government, consumer / public interest organizations, education /
training and other individuals (at large). Any single interest category shall be limited to less
half of the full Board membership.
3.4. Members shall be appointed for a term of three years and shall be eligible
reappointment for two additional terms. The rotation plan will assure that the Board continues
be balanced and representative of the stakeholder interests.
3.5. A membership roster shall be maintained and made publicly available upon
identity of the Board members shall be listed on IIB Council’s website
3.6. A member who has decided to resign shall submit a letter of resignation to
with a copy to the Board Secretary
3.7. IIB Council shall appoint a non-voting staff secretary, who shall be a
employee of EC- Council staff.
4.1. The Board officers shall consist of a Chair and
Vice-Chair. Each officer
shall serve for a
term of three calendar years.
4.2. Each officer shall be elected by the membership of Board and approved by
Officer shall be eligible for re-election for up to two consecutive periods, exclusive of
Board membership terms, or until a successor takes office. Election shall be by ballot.
5. Sub-Committees, Task Groups, and Liaisons
5.1. The Chair may establish advisory sub-committees and
task groups to advise
on its activities. Membership of such sub-committees and task groups shall not be limited to
board membership. The Chair with consultation from Board members shall select persons to
serve on sub-committees, task groups and liaisons based on their recognized technical
expertise, experience, training and education. The Chair must also ensure a balanced
representation of stakeholders in all sub-committees, task groups and liaisons.
6. Nominations and Elections
6.1. The Chair shall appoint a Nominating Board of not
less than three members
every three years. By majority vote, on or before July 1st of each year, the Nominating Board
shall nominate candidates for Board membership to fill vacancies and expired terms.
6.2. The Nominating Board may solicit candidacies from the other IIB Council
community of interest and the other interested parties. The Nominating Board shall forward its
nominating report to the Secretary, who shall submit it to Board. Other nominations may be
submitted by petition signed by at least three Board members. Prior to the last Board meeting of
the third calendar year, the Board shall elect by open ballot individuals for each officer
for the succeeding period, and vote on memberships to fill vacancies and expired terms, as
appropriate. The Chair shall forward the names of new nominated board members to IIB
Council. Newly confirmed Board members will be invited to attend the last meeting as ex-officio
members without vote as part of their orientation program.
7. Board Meetings
7.1. The Board shall hold quarterly scheduled meetings
each year. A schedule of
meeting dates, times and locations shall be established at the beginning of each year. The
Secretary shall distribute the Schedule to the Board members. The Schedule may subsequently
be changed at the discretion of the Chair. Schedule of meetings will be placed on the IIB
Council website as public information.
7.2. The Chair may call special meetings. The staff Secretary may also call a
meeting on receipt of a petition signed by at least 25% of the current Board voting
7.3. The staff secretary shall give notice to all Board members of all meetings
at least seven
days before the meeting date. The notice shall include a preliminary meeting agenda containing
the principal items to be considered. Agenda items will be marked to indicate what items will be
in closed session.
7.4. At Board meetings, the presence of at least 25% of the current board
membership shall constitute a quorum which would include members who are participating by
phone / internet / video teleconference.
7.5. The staff secretary shall be responsible for the preparation of general
confidential minutes of all the Board meetings. Minutes shall be issued as soon as possible to
all the Board members, but no later than two weeks prior to the next meeting. Minutes shall be
distributed electronically and if there is confidential information contained in the minutes the
appropriate measures will be taken to ensure that it is protected. The minutes will be approved
at the next Board meeting.
8. Relationship of Board to the Applicant
8.1. IIB Council staff shall be responsible for all
communications with the
regarding the Board actions and decisions.
9. Board Actions
9.1. The following actions shall require approval by
two-thirds of the current
membership, excluding abstentions, but not less than a majority of the voting members. The
voting may be at a meeting or by electronic ballot. The voting results are to be recorded and
kept on file according to IIB Council records management procedures.
a)Possible actions by Board to approve the
certification status of candidates
Approved, Certification Denied, Recertification Approved, Recertification Denied, Suspension of
Certification, Probationary Certification, Certification Withdrawn.
b) action(s) on proposed changes to the following documents:
1) Policy related to any related Certification Policy
2) Operating Policy of the Board (this document)
10.1. If an electronic term ballot is needed, the
voting period shall last at
least three days and
the results of the ballot shall remain confidential within Board until the ballot is closed. All
negative votes must be accompanied by a written explanation and shall be reported to the
Board members. Board members will be provided an opportunity to respond to negative votes
by either reaffirming or changing their own votes within two weeks.
10.2. Except for actions in 10.1, all other actions at a Board meeting at which
a quorum is
present may be taken by a simple majority of the voting members present. In the event a
quorum is not present at a Board meeting, all substantive decisions made at the meeting
be affirmed by a majority electronic ballot vote or at a subsequent Board meeting at which
quorum is present.
10.3. If a Board vote is taken on a specific certification matter in which a
declared a conflict of interest, the member shall leave the room during discussion and vote. The
member shall also abstain from voting and the abstention shall be noted in the minutes and /
11. Board Hearing of Appeals
11.1. Appeals may be made by anyone materially
interested in or affected by an action or
inaction of IIB Council that is within the scope of the Board being considered. Appeals shall be
handled in accordance with the appropriate IIB Council Appeal/Grievance procedures.
12.1. Complaints may be heard by Board in accordance
with the appropriate IIB Council
13. Board Member Participation
13.1. Absence by a Board member at more than two
meetings in one calendar year may be
construed by Board as a lack of interest in serving on Board. The Board may recommend to
Council that the appointment of the member to the Board be terminated.
14.1. Board members shall safeguard confidentiality of
all information obtained in the
of the Board activities
14.2. Except as required in this document, information about a particular
be disclosed to a third party by any Board member, IIB Council staff, IIB Council agents and the
Board sub-committees, or by any IIB Council subcontractors without the written consent of
candidate. Where the law requires information to be disclosed to a third party, the
shall be notified that such information has been or will be provided.
15. Determination of Conflict of interest
15.1. All members of Board are subject to the following
policies regarding potential conflict
15.2. If an individual has a potential conflict of interest but has not recued
himself / herself
otherwise taken action to ameliorate the conflict of interest, and Board members or IIB
believe that the conflict of interest still exists, then the Board, through formal vote,
determine whether or not to exercise one or more of the following options:
a) exclude the Board member from specific discussions
and voting on the issues about which
the conflict of interest occurs (in conformance with clause 10.3 of this document). The
must then either physically leave the room or not remain connected electronically;
b) recommend to IIB Council that the appointment of the member to Board be
16.1. IIB Council, in accordance with IIB Council
Constitution and By-laws, may make
changes to this policy document at any time, after consultation with or upon recommendation