DIGITAL MARKETING ADVISORY BOARD
MEMBERSHIP APPLICATION







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DIGITAL MARKETING BOARD MEMBERSHIP APPLICATION

About the Digital Marketing Board
The IIB-Council | Digital Marketing Advisory Board is a member based network of volunteers who are recognized by IIB-Council as key leaders in the field of digital internet marketing. They are carefully selected from the industry and are committed to creating a positive impact to the internet marketing profession. They must possess an in-depth knowledge of and experience in developing and executing organizational internet marketing policy and strategy. An invitation is extended to these individuals to be part of the Digital Marketing Advisory Board and the selection criteria are is based on their credibility and contribution to the digital internet marketing community. More importantly, they remain an independent voice for the industry. Their leadership role is honored and they can proudly declare their membership on the Digital Marketing Advisory Board. With the formation of the Board, we seek to monitor developments to our present IIB-Council | digital marketing certification policies and procedures to ensure that our certifications remain valuable and up-to-date, and that all IIB-Council certified professionals continue to widen their knowledge base. The Digital Marketing Advisory Board shall hereby be responsible for the development and the maintenance of IIB-Council digital marketing certification matters, will manage the ethical standards of digital marketing certification holders and the quality of the digital marketing certification, and will hear appeals from rejected digital marketing applicants on a case by case basis. The Digital Marketing Advisory Board is independent in its review and the digital marketing standards are peer reviewed globally. Management of IIB-Council shall refer to the Digital Marketing Advisory Board for advice in matters pertaining to digital marketing applications.

Roles and Responsibilities
The role and responsibilities of the IIB-Council | Digital Marketing Advisory Board members vary based on their area of expertise, the development projects at hand, their availability. Their contribution can be in many ways, some of which are stipulated below and are by no means exhaustive:
• Contribute innovative ideas for the benefit of expanding and developing the digital marketing application procedure for certified members;
• Represent IIB-Council in global events for the benefit of the digital internet marketing community, especially for effective joint-marketing efforts with event organizers.
• Share best practices and assist the management of IIB-Council in driving global standards in providing world-class, quality certifications;
• Contribute in terms of intellectual property and technical quality reviews in assisting IIB- Council in disseminating knowledge and information pertaining digital internet marketing;
• Mentor and advise IIB-Council management by sharing knowledge and experience in continuous effort in upbringing the C|DM application system;
• Advocate for IIB-Council activities and events, as well as promote peer interaction and professional development;
• Assist the management of IIB-Council in designing and developing ideas for the continuity of the C|DM application procedure.

Disclaimer
None of the IIB-Council | Digital Marketing Advisory Board members are part of the management of the International Council of E-Commerce Consultants (EC-Council) or the Council of IIB - Business and as such, they should not be construed to be part of the Board of Directors of IIB-Council.




Digital Marketing
Advisory Board Membership Application
Form





OR

 





Confidentiality and Non-Disclosure Agreement

IIB-Council (“Disclosing Party”) intends to make available or have made available to the other party (“Receiving Party”) certain proprietary and confidential information including but not limited to members database, softcopies of courseware, power points, notes and research materials in connection with the management and training of the IIB-Council certification programs between the parties (“Business Purpose”), in accordance with the terms of this Confidentiality and Non- Disclosure Agreement (“Agreement”). Such information so provided to the Receiving Party or its affiliates or its or their officers, employees, directors, agents or representatives (collectively, “Representatives”), whether provided before or after the date hereof and whether written or oral, together with all manuals, documents, memoranda, notes, analyses, forecasts and other materials prepared by Receiving Party or any of its affiliates or Representatives which contain or reflect, or are generated from, such information shall be collectively referred to herein as the “Confidential Information.” The parties now agree as set forth below.

Receiving Party shall hold Disclosing Party’s Confidential Information in strict confidence and shall not disclose such Confidential Information to any third party or use it for any purpose other than to further the Business Purpose without the prior written consent of Disclosing Party. Receiving Party further agrees not to disclose and to cause its affiliates and Representatives not to disclose the fact that they have received Confidential Information without the prior written consent of Disclosing Party.

Receiving Party shall restrict access to the Confidential Information and the proposed terms of any potential transaction to its duly authorized Representatives who need to know such information in furtherance of the Business Purpose. Receiving Party shall further cause its Representatives to hold such information in strict confidence and not to disclose or use such information other than for the Business Purpose. Receiving Party will be responsible for any breach of this Agreement by any of its affiliates or Representatives to the same extent as if such breach were by Receiving Party.

Disclosing Party shall be deemed the owner of all Confidential Information, including all patent, copyright, trademark and other proprietary rights and interests therein. Receiving Party acknowledges and agrees that nothing contained in this Agreement shall be construed as (i) granting any rights in or to any Confidential Information or (ii) obligating either party to enter into an agreement regarding the Confidential Information, unless otherwise agreed to in writing.


Confidentiality and Non-Disclosure Agreement – Cont’d

CONFIDENTIAL INFORMATION IS PROVIDED “AS IS” AND DISCLOSING PARTY MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR OTHERWISE, REGARDING CONFIDENTIAL INFORMATION, INCLUDING AS TO ITS ACCURACY. DISCLOSING PARTY ACCEPTS NO RESPONSIBILITY FOR ANY EXPENSES, LOSSES OR ACTION INCURRED OR UNDERTAKEN BY RECEIVING PARTY AS A RESULT OF RECEIVING PARTY’S RECEIPT OR USE OF ANY INFORMATION PROVIDED HEREUNDER.

“Confidential Information” shall not include information that (i) becomes generally available to the public other than through a disclosure by Receiving Party or any of its affiliates or Representatives; (ii) is lawfully received by Receiving Party or any of its affiliates or Representatives from a third party without restriction and without breach of any applicable confidentiality agreement; (iii) was previously known to or is independently developed by Receiving Party or any of its affiliates or Representatives, or a third party; or (iv) is ordered to be disclosed pursuant to a final binding order of a governmental agency or court of competent jurisdiction, provided that Receiving Party will provide prompt notice of such order to Disclosing Party and cooperate with and assist Disclosing Party in connection with obtaining a protective order at Disclosing Party’s cost and expense.

Upon Disclosing Party’s written request, at any time, any Confidential Information disclosed hereunder and any copies thereof (including, without limitation, all documents, memoranda, notes, analyses, forecasts and other materials prepared by the Receiving Party or its affiliates or Representatives, and all electronically stored copies), will be returned or destroyed.

Receiving Party hereby acknowledges that the remedy at law available to Disclosing Party for a breach of the provisions of this Agreement will be inadequate and that, in addition to any other remedy that Disclosing Party may have, Disclosing Party shall be entitled to an injunction restraining any breach or threatened breach without proof of actual damages.

All Confidential Information shall continue to be subject to the terms of this Agreement until three years from the disclosure thereof. This Agreement shall be governed by and construed in accordance with the laws of the State of New Mexico, without regard to its conflict of law principles.

This Agreement may not be modified except by writing signed by both parties hereto. Neither party hereto may assign this Agreement or any of its rights or obligations hereunder without the prior written consent of the other.

If any provision of this Agreement or any portion thereof shall be held invalid, illegal or unenforceable by a court of competent jurisdiction, the remaining provisions of this Agreement shall remain in full force and effect, and the affected provisions or portion thereof shall be replaced by a mutually acceptable provision, which comes closest to the economic effect and intention of the parties hereto. This Agreement may be executed in counterparts, all of which shall constitute one agreement. Please confirm your agreement by signing and returning one copy of this letter to the undersigned.


Code of Ethics

IIB-Council | Certified Digital Marketer (C|DM) Board Membership is bestowed on those who have provided outstanding contribution to furthering the growth of the digital internet marketing domain. The focus of IIB-Council is to become the global voice of digital marketing professionals.

We, the members of IIB-Council, in recognition of the importance of our contribution to the growth and knowledge base of e-business resources throughout the world, and in accepting a personal obligation to our role as advocates of e-business technology, and the communities we serve, do hereby commit ourselves to the highest ethical and professional conduct and agree:

1. To focus on fostering professional standards globally by facilitating interactionbetween professionals from the e-business domain and encouraging development of forums forged in the same spirit.
2. To accept responsibility in advocating and evangelizing the need for a sound body of knowledge and promote the activities of the council globally.
3. To be honest and maintain our professional integrity at all times and all occasions so as to avoid real or perceived conflicts of interest whenever possible, and to disclose them to affected parties when they do exist.
4. To protect intellectual property and make available the same to other members to share, enhance and build the knowledge base of the council.
5. To strive consistently to improve the understanding of e-business technology, its appropriate application, and adoption in the greater interest of the global economy.
6. To sustain and improve the technical competence of the member body and to undertake knowledge dissemination tasks for others only if qualified by training or experience, or after full disclosure of significant limitations.
7. To seek, accept, and offer honest criticism of knowledge sharing work, to recognize and correct inaccuracies, and to acknowledge properly the contributions of others.
8. To be free of prejudice to all persons regardless of such factors as race, religion, gender, disability, age, or national origin.
9. To uphold the integrity and professional conduct of the council by rejecting false or malicious intent or action;
10. To assist other members in their professional development and to support them in following this code of ethics.


Agreement of Responsibilities

Every IIB-Council | Certified Digital Marketing (C|DM) Board Member agrees to fulfill the following role and undertake the responsibilities listed here to contribute to the growth and development of the council.
1. I agree to regularly contribute to the evolving knowledge base (publications, forums and workshops) of the council in the area of my expertise, drawing upon my experience and knowledge.
2. I agree to share my expertise over conferences, seminars and workshops for the dissemination of knowledge and adoption of e-business practices and technologies.
3. I agree to enhance the quality and reach of IIB-Council knowledge publications through contribution in terms of intellectual property, technical quality reviews and help the council become a truly global disseminator of information.
4. I agree to allow the management of IIB-Council to promote any publications or original works done by me as agreeable on a case-by-case basis for educational purposes.
5. I agree to mentor and guide the IIB-Council chapter and member bases through knowledge sharing and being a part of the empowering platform for the greater benefit of members.
6. I agree to be an advocate for IIB-Council and its activities in areas of peer professional interaction. 7. I agree to actively participate in the C|DM Board members’ forum and meetings to bring in innovative approaches for IIB-Council to better its noble academic initiatives.
8. I will uphold the highest principles of ethics and maintain professional conduct.



IIB Council

DIGITAL MARKETING ADVISORY BOARD

PROTOCOLS

1. Objective

1.1. The objective of this document is to govern the operation of the DIGITAL MARKETING Advisory Board (Board) in accordance with the requirements of IIB Council Constitution and Bylaws.

2. Introduction

2.1. The Board is responsible for the key aspects of IIB Council’s DIGITAL MARKETING Certifications & Programs (herein, Certifications) and related activities, except as otherwise provided in IIB Council Bylaws or Procedures.
2.2. The specific duties and responsibilities of the Board members include:

a) approve key policies governing the operation of IIB Council Certifications;
b) assuring consistency of decision making as well as the criteria used therein;
c) serve on appeals and complaints task groups as appointed by the Chair;
d) promote and provide guidance to promote IIB Council certifications;
e) provide guidance regarding international initiatives supporting IIB Council certifications;
f) provide guidance to support educational initiatives related to IIB Council certification;
g) determine areas of research required to improve IIB Council certifications;
h) serve on task forces / subcommittees as appointed by the Chair;

3. Membership

3.1. Board membership shall reflect a balance of all interested stakeholders mainly experts in the field of DIGITAL MARKETING. Total membership will be limited to a minimum of 5 members and maximum 15 people in order for the Board to operate effectively; however board should endeavour to disseminate information to and receive input from stakeholders involved in the certification of students. The requirements to serve on Board shall include:

a) minimum of five years of experience in the field of DIGITAL MARKETING and DISTRIBUTED LEDGER TECHNOLOGIES (DLT);
b) demonstrated expertise in four domains of DIGITAL MARKETING and DISTRIBUTED LEDGER TECHNOLOGIES (DLT);
c) commitment to actively participate in the quarterly board meetings;
d) IIB Council membership

3.2.Board shall have a voting membership not less than 25% of number of Board members. Board vacancies created by members leaving before the expiration of their term may be filled by appointment for the remainder of the term by the Chair. Each member nomination shall be submitted to IIB Council for approval.
3.3. The Board membership shall include representatives from various organizations/industries, government, consumer / public interest organizations, education / training and other individuals (at large). Any single interest category shall be limited to less than half of the full Board membership.
3.4. Members shall be appointed for a term of three years and shall be eligible for reappointment for two additional terms. The rotation plan will assure that the Board continues to be balanced and representative of the stakeholder interests.
3.5. A membership roster shall be maintained and made publicly available upon request. The identity of the Board members shall be listed on IIB Council’s website
3.6. A member who has decided to resign shall submit a letter of resignation to the Chair with a copy to the Board Secretary
3.7. IIB Council shall appoint a non-voting staff secretary, who shall be a member or employee of EC- Council staff.

4. Officers

4.1. The Board officers shall consist of a Chair and Vice-Chair. Each officer shall serve for a term of three calendar years.
4.2. Each officer shall be elected by the membership of Board and approved by IIB Council. Officer shall be eligible for re-election for up to two consecutive periods, exclusive of regular Board membership terms, or until a successor takes office. Election shall be by ballot.

5. Sub-Committees, Task Groups, and Liaisons

5.1. The Chair may establish advisory sub-committees and task groups to advise the Board on its activities. Membership of such sub-committees and task groups shall not be limited to board membership. The Chair with consultation from Board members shall select persons to serve on sub-committees, task groups and liaisons based on their recognized technical expertise, experience, training and education. The Chair must also ensure a balanced representation of stakeholders in all sub-committees, task groups and liaisons.

6. Nominations and Elections

6.1. The Chair shall appoint a Nominating Board of not less than three members to serve every three years. By majority vote, on or before July 1st of each year, the Nominating Board shall nominate candidates for Board membership to fill vacancies and expired terms.
6.2. The Nominating Board may solicit candidacies from the other IIB Council members, the community of interest and the other interested parties. The Nominating Board shall forward its nominating report to the Secretary, who shall submit it to Board. Other nominations may be submitted by petition signed by at least three Board members. Prior to the last Board meeting of the third calendar year, the Board shall elect by open ballot individuals for each officer position for the succeeding period, and vote on memberships to fill vacancies and expired terms, as appropriate. The Chair shall forward the names of new nominated board members to IIB Council. Newly confirmed Board members will be invited to attend the last meeting as ex-officio members without vote as part of their orientation program.

7. Board Meetings

7.1. The Board shall hold quarterly scheduled meetings each year. A schedule of the meeting dates, times and locations shall be established at the beginning of each year. The Secretary shall distribute the Schedule to the Board members. The Schedule may subsequently be changed at the discretion of the Chair. Schedule of meetings will be placed on the IIB Council website as public information.
7.2. The Chair may call special meetings. The staff Secretary may also call a special meeting on receipt of a petition signed by at least 25% of the current Board voting membership.
7.3. The staff secretary shall give notice to all Board members of all meetings at least seven days before the meeting date. The notice shall include a preliminary meeting agenda containing the principal items to be considered. Agenda items will be marked to indicate what items will be in closed session.
7.4. At Board meetings, the presence of at least 25% of the current board voting membership shall constitute a quorum which would include members who are participating by phone / internet / video teleconference.
7.5. The staff secretary shall be responsible for the preparation of general and if appropriate, confidential minutes of all the Board meetings. Minutes shall be issued as soon as possible to all the Board members, but no later than two weeks prior to the next meeting. Minutes shall be distributed electronically and if there is confidential information contained in the minutes the appropriate measures will be taken to ensure that it is protected. The minutes will be approved at the next Board meeting.

8. Relationship of Board to the Applicant

8.1. IIB Council staff shall be responsible for all communications with the applicants regarding the Board actions and decisions.

9. Board Actions

9.1. The following actions shall require approval by two-thirds of the current Board voting membership, excluding abstentions, but not less than a majority of the voting members. The voting may be at a meeting or by electronic ballot. The voting results are to be recorded and kept on file according to IIB Council records management procedures.

a)Possible actions by Board to approve the certification status of candidates are: Certification Approved, Certification Denied, Recertification Approved, Recertification Denied, Suspension of Certification, Probationary Certification, Certification Withdrawn.
b) action(s) on proposed changes to the following documents:

1) Policy related to any related Certification Policy

2) Operating Policy of the Board (this document)

10.1. If an electronic term ballot is needed, the voting period shall last at least three days and the results of the ballot shall remain confidential within Board until the ballot is closed. All negative votes must be accompanied by a written explanation and shall be reported to the Board members. Board members will be provided an opportunity to respond to negative votes by either reaffirming or changing their own votes within two weeks.
10.2. Except for actions in 10.1, all other actions at a Board meeting at which a quorum is present may be taken by a simple majority of the voting members present. In the event a quorum is not present at a Board meeting, all substantive decisions made at the meeting must be affirmed by a majority electronic ballot vote or at a subsequent Board meeting at which a quorum is present.
10.3. If a Board vote is taken on a specific certification matter in which a Board member has declared a conflict of interest, the member shall leave the room during discussion and vote. The member shall also abstain from voting and the abstention shall be noted in the minutes and / or voting record.

11. Board Hearing of Appeals

11.1. Appeals may be made by anyone materially interested in or affected by an action or inaction of IIB Council that is within the scope of the Board being considered. Appeals shall be handled in accordance with the appropriate IIB Council Appeal/Grievance procedures.

12. Complaints

12.1. Complaints may be heard by Board in accordance with the appropriate IIB Council
complaints procedures.

13. Board Member Participation

13.1. Absence by a Board member at more than two meetings in one calendar year may be
construed by Board as a lack of interest in serving on Board. The Board may recommend to IIB
Council that the appointment of the member to the Board be terminated.

14. Confidentiality

14.1. Board members shall safeguard confidentiality of all information obtained in the course of the Board activities
14.2. Except as required in this document, information about a particular candidate shall not be disclosed to a third party by any Board member, IIB Council staff, IIB Council agents and the Board sub-committees, or by any IIB Council subcontractors without the written consent of the candidate. Where the law requires information to be disclosed to a third party, the candidate shall be notified that such information has been or will be provided.

15. Determination of Conflict of interest

15.1. All members of Board are subject to the following policies regarding potential conflict of interest.
15.2. If an individual has a potential conflict of interest but has not recued himself / herself or otherwise taken action to ameliorate the conflict of interest, and Board members or IIB Council believe that the conflict of interest still exists, then the Board, through formal vote, shall determine whether or not to exercise one or more of the following options:

a) exclude the Board member from specific discussions and voting on the issues about which the conflict of interest occurs (in conformance with clause 10.3 of this document). The individual must then either physically leave the room or not remain connected electronically; b) recommend to IIB Council that the appointment of the member to Board be terminated.

16. Amendments

16.1. IIB Council, in accordance with IIB Council Constitution and By-laws, may make changes to this policy document at any time, after consultation with or upon recommendation of Board.


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