CERTIFIED DIGITAL MARKETER
C|DM is a 360°degree, Vendor Agnostic, Hands-On Training and Certification Course specifically tailored for Digital Marketing Managers interested in leading Digital Marketing Strategies at a Corporate level. C|DM is developed in line with the latest industry trends to help current and aspiring Digital Marketers to achieve their marketing objectives through digital technologies.
WHO IS IT FOR
Certified Digital Marketer (C|DM) Training and Certification Program is aimed at those interested in leading Digital Marketing Strategies at a Corporate level. No prior knowledge of digital marketing is assumed and no technical skills beyond basic internet and computer knowledge are required.
CIMP (Certified Internet Marketing Practitioner) is the first version of C|DM. All CIMP certified members with IIB are entitled to renew their membership under C|DM program.
I’m very impressed with the instructor. He focused on the fundamental basic of digital marketing where most people are lacking. He engaged well with the audience, the slide presentation was very clear, interactive and had many vast experiences on the industry.
The workshop was very interactive and good. The instructor was very knowledgeable and taught us some useful digital marketing tip especially Facebook ads.
The instructor was passionate and very patient in teaching. Love it!
The workshop was an eye opening. Thank you very much!
New technical knowledge in relation to online presence and also utilizing different marketing strategies for specific target markets. The instructor was very experienced and sufficiently equipped with the necessary details.
The training gave me insights on how to handle data. It also provided me with techniques on how to discover and analysing data. Since my project is based on data analysing, I would strongly recommend that others should take this training as well. As a participant, I gained a lot of useful knowledge from the experienced trainer.
It is a very interesting area to explore in especially with the current big data and data-driven organisation trend. Digital marketing is very new to me and I feel that the C|DM program will definitely help me to enhance and broaden my knowledge as well as skills to optimize the digital platforms available.
Though I am not entirely involved in marketing field, I am aware of digital marketing impacts. I’m sure that this program will add value to my career advancement in many ways.
Marketing course by IIB is a Training and Certification program aimed at professionals looking to
evolve through the executive ranks of a Data-Driven Corporate Marketing. The program is for current
or aspiring practitioners interested in planning, executing and measuring digital strategies to
achieve accelerated performance of marketing efforts. The overall tone of the training helps
students make use of both creative and technical skills known as Growth Hacking.
A Growth Hacking mindset teaches you how to apply technologies and use digital platforms such as websites, web analytics, search engines, e-mail, apps (classic and mobile) and social networks by using compelling designs, engaging content, and popular media. The course offers an in-depth overview of all the best digital marketing practices to create operational excellence of digital marketing tools and applications.
The C|DM course introduces students to modern and contemporary marketing
principles. The course begins with a comparison of Traditional and Digital Marketing as well as the
difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital
marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the
concepts of growth hacking.
Areas such as Search Engine Marketing, Social Media Marketing, Content Marketing, Campaign Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing, Video Marketing, are covered extensively from their strategic and project management point of view.
OBTAIN REAL SKILLS
Each module includes Lab Manuals on Digital Mar related technologies and digital tools that allow students to:
Choose your Online, Onsite or Customised Training
The Board is
responsible for the development and the maintenance of IIB-Council certification matters. It
also manages the ethical standards of the certification holders and the quality of the
The Board members are carefully selected from the industry and are committed to creating a positive impact to the Business Technology profession.